Superfeet
Superfeet, founded in 1977, was the first to manufacture over-the-counter insoles designed to improve the fit, feel, and function of footwear and provide comfort and pain relief.
We supported Superfeet with the launch of their packaging and product category re-design by creating sponsored brand videos highlighting their top-selling products in each new category.
Scope: Strategy, Art Direction
Video Director & Strategy: Casey Hyer
Motion graphics: Cameron Perry
Editor: Arielle Nelson
Producer: Joel Robbins
Being efficient & effective.
The challenge was figuring out how to showcase the product when it’s concealed inside a shoe during use. The solution combined studio shots to highlight the product’s details with lifestyle shots to demonstrate its practical application.
To streamline production for future products, we developed a reusable storyboard template, ensuring consistency and efficiency.
