Wahl
Wahl manufactures grooming products for personal use, professional barbers and hairdressers, and pet groomers. Wahl has been a leader in the industry since 1919, and is known for their quality and performance.
Wahl required product detail page videos to clearly communicate the unique features of each product line and how they work together, ultimately helping customers make informed decisions and reducing product returns.
Scope: Strategy, Art Direction, Design
Video Director: Casey Hyer
Video Editor: Arielle Nelson
Photo: Scott Davis
Producer: Maggie Diamond
Wahl has manufactured grooming and personal care products since 1919.
After auditing Wahl’s e-commerce content, analyzing customer reviews, and consulting with barbers, I identified key elements needed to help customers clearly differentiate between Wahl’s various products.
